When creating an e-commerce website, the product page is certainly one of the key pages to consider.

Highlighting each individual product with well-designed web pages that facilitate purchasing is the strategy on which any type of e-commerce is based, be it B2C, B2B, or C2C.

Product Description

From an educational standpoint, it's important to emphasize that the description of each individual product must be functional to achieving at least the following objectives:

• provide the customer with product information to enable a purchasing decision
• provide the customer with after-sales support

One possible implementation solution is This involves organizing the descriptive page with different levels of detail.

In essence, you must:

• Take into account those with a general interest through general and descriptive information (price, photo, short text, etc.)
• Take into account those with a specific interest through sections or links to access detailed information

The product microsite

The product page must therefore be considered a true microsite, which can It can contain up to ten pages and have its own defined navigation structure.

We can distinguish the following constituent elements within the microsite used to describe the product:

• Essential elements: purchase button (add to cart), price
• Basic elements: options, images, inventory, description, detailed features
• Optional elements: social sharing (tell a friend), related products, best-selling rankings